What is Google AdWords?

AdWords is a advertising platform Google developed to assist businesses arrive at online target markets through its search engine platform and partner sites. These associate sites host a text or image ad that appears on the page after a customer searches for keywords and phrases associated to a business and its products or services. On Google.com, AdWords ads usually appear in particular locations at the top and below side of a search results page.

You can decide keywords related to your brand, products, services and industry for your AdWords account. While customers search for these phrases, your store’s ad will be served to them. You only pay while a user clicks on your ad and visits your website or calls your industry using “click to call.”

Google AdWords (also well-known as pay-per-click) is a stage run by Google that allows companies to advertise their website in search results when a customer searches for a specific keyword.

Advertisers “pay per click” on their ads. These ads display on the top of the search results page, as well as the side.

Google AdWords is Google’s advertising service. It lets you make ads to display on various Google-owned platforms, as well as Google’s Search Partner Network.

One of the main places you will see AdWords ads is on Google’s search results pages. They are the program labeled as “Ad” that can show above and below the search results for some searches, particularly product-related searches.

AdWords is largely based on a pay-per-click (PPC) pricing Tool. So, you only pay when somebody clicks on your ads. There is as well CPM pricing, where you pay per 1,000 ad impressions, but this is not as well-liked as the PPC option.

Read More: 10 tips for getting the most out of Google AdWords

Whatsoever pricing tools you choose, you decide the cost of your campaign by location an everyday budget. The pricing and budgeting options give you manage over how much you pay in total, and how much you pay for each click.

Why spend in google adwords?

If you set up an AdWords account and set a considerable bid, you promise that your ad will show when a user searches for the exact keyword you chooses. This can help give you more express control over total traffic to your website.

AdWords can moreover be supportive for being paid the word out about new services you have on track or specials you are running!

Types of Ad

As previously mentioned, one of the most frequent types of AdWords ad is a text ad that appears on Google search result pages. AdWords ads can show in a number of other locations, including Google Image Search, Google Shopping, or the Google Search Partner Network.

Google Shopping populates your ad with in sequence taken from a product data feed you upload to Google. This includes the product image and price creation them, in many situations, more impactful than text ads.

The Google Search Partner Network includes some Google websites, as well as a network of millions of other websites that offer space to run ads.

You can also run remarketing ad campaigns through AdWords. its place of targeting ads using keywords, Google displays your ads to people who have visited your website in the past.

How does Google AdWords Works

Mainly ads set up in AdWords target keywords that natives use when searching in Google. When someone searches with one of your chosen keywords, Google uses a competitive sale to determine which ads to display.

How does the aggressive Auction Work?

For many keywords, there are more advertisers that desire to appear on a search results page than there are slots available. Google must make a decision which ads to display and in what order. It does this through a competitive auction that considers three main features of your ad:

– Keyword

– Quality Score

– Bid

Let’s look at each in more detail.

Keywords

Keywords are an important part of running nearly everyone types of ad campaigns using Google AdWords. In other words, receiving your keyword tactic wrong can mean a lower return on investment.

For example, if you wrongly select keywords that don’t have buying objective, you may end up paying for clicks from users who are searching for information, rather than for potential products to buy.

Read More: What is Google AdSense? – Definition & Information

Keywords are not the simply critical factor of an effective Google AdWords campaign. In fact, in some campaigns, such as remarketing campaigns, keywords don’t apply at all.

That said, for many campaigns, keywords are very significant.

Keywords in a Google AdWords campaign are known one of three match options:

Broad match – your ad can potentially display on any user search that contains the keyword

Phrase match – your ad will only display when the exact phrase is used in a user search

Exact match – your ad will only show when the search exactly matches the keyword

Quality Score

Google gives your ad a Quality Score for every keyword you target. This score indicates how helpful and related Google thinks your ad is. In simple terms, a better score is probable to get a more well-known placement. This applies even if another advertiser bids higher.

Google uses numerous factors to determine Quality Score. This includes the content of the ad, the ad’s CTR (Click-Through Rate), and the ad’s landing page.

Bid

This is the amount of money you are set to pay for each click. The stage you set often determines if your ad appears for a particular search and, if so, where.

AdWords is a complete advertising tool offering a quantity of options depending on your industry, customers, and objectives. In addition, Google’s tools and platforms remain amid the largest and most widely used on the internet.

This means the likely audience you can reach is significant. For many businesses, AdWords is an important part of their advertising tactic.

How does AdWords benefit ecommerce businesses?

The two main conduct AdWords can support your online retail business are by improving brand awareness and driving qualified traffic to your site. Other benefits of using AdWords include:

Customers connect definite keywords and phrases with your business

You can target with AdWords, significance the ads follow a customer to other Google sites like YouTube and The New York Times – that improves conversion and reduces cost-per-click.

You have the give to determine which sites host your ads

Spotlight on your target market by honing in on definite regions and cities

AdWords recognize who is searching for your products

AdWords reminds customers of what they before searched for, observance your brand top of mind

AdWords support you optimize current campaigns and leverage results for improved overall success

Google AdWords helps customers discover what they’re looking for in a faster, more customized mode. Including a unique selling position in your ad can also help trade determine why your business is better than your contest.

AdWords is a reasonable, easy-to-use advertising stage that can increase traffic and sales for your ecommerce store.

If you want to get more quality traffic to your website quickly I would recommend investing in Google AdWords. It will work much faster than trying to rank organically with search engine optimization (SEO). I’m not saying don’t invest time in SEO as it will yield long term results for the cost of your time, I suggest your SEO strategy should run alongside a Google AdWords strategy.

If your Google AdWords campaigns are set up properly and your landing pages are designed to convert visitors into paying customers you will soon see a return on your investment. Conversely a poorly managed campaign could be costly so it pays to learn how to use Google Adwords before you invest your hard-earned cash.

Essentially your Google Adwords success is about ranking your site so it is visible to the right people, getting them to click through to your landing page, and converting them to subscribers and customers.
To help you on the road to success here are my top ten tips for getting the most out of Google AdWords.

1. Define your Google AdWords Goals

Before you do anything, clearly define your Google Adwords campaign objectives. What are you looking for, more customers, more subscribers? How many new customers or subscribers are you looking for each week? Whatever objectives you decide upon you can track and measure their success within your Google Adwords account.

2. Clearly understand your target customer

You can use Google’s keyword planner to help you identify the most commonly searched for keywords. If you have a Google Analytics account set up for your site you could also use common search terms converting customers used to find your site or if your site has a search bar what people type in there.

Read More: What is Google AdWords and How Does Google AdWords Work?

I would also recommend Semrush which is a paid-for keyword research tool for far greater analysis. Semrush does however have a free service too.
This is a crucial step if you skip it or don’t spend enough time on it your campaigns will suffer.

3. Use the right keywords

If you use the right keywords you can really target profitable high converting customers. There are three ways to target customers using keywords, these are:

• Broad matches – if a user types in a search term with some similarity to your chosen keywords then your advertisement could be displayed. For example if I wanted to advertise for public liability insurance my advertisement could be shown to people searching for other types of liability insurance. With this method there is always a chance that I will rank for the wrong traffic and ultimately lose money. For more information take a look at this post from Google https://support.google.com/adwords/answer/2497836?hl=en-GB.
• Exact matches – will exactly match your keyword. Clearly the traffic will be lower here but the return could be very high.
• Phrase matches – Your ad will show when someone searches with your phrase. If the user also includes other words in the phrase then your ad may still appear.

4. Group your keywords

Google Adwords allows you to create campaigns and ad groups to manage different types of campaigns. This approach enables you to segment your ad campaigns into keyword themes relevant to the terms being search for. For example if you sell camera’s you could create an ad group for compact cameras, one for bridge cameras, one for digital SLRs, etc.

This is an important feature for you to consider. The more your break up your ad campaigns the more they are likely to convert plus they become easier to optimize and monitor performance.

5. Analyze the competition

You can learn a great deal by analyzing your competitor’s websites and it is worthwhile doing this generally and not just to support a Google Adwords campaign.

Read More: What is Google AdSense? – Definition & Information

Read your competitor’s ad copy and scan their landing pages to see what you can learn and take away to improve your own ad copy and landing page content. Think about how they look, would you click on them?

You will be surprised how much you can learn every time you analyze the competition so take notes and apply to your own ad copy and landing pages.

6. Bid on competitor search terms

This is a useful exercise. If you find several competitors bidding on the same keywords there is a good chance that they are worth bidding on. There are several tools that you can buy to assist you with this research. Again I would consider taking a look at Semrush.

7. Rank your keywords

If you have developed a large library of keywords it is best to rank them in order of those that are likely to be the most profitable from the start. The most profitable keywords are likely to be based on the total number of searches per month, their relevance, and competition (which drives cost).
Pick the top ranking keywords and focus on these initiatives.

8. Filter out negative keywords

Google Adwords allows you to filter out keywords that are unlikely to be a good match for your product or service, these are called negative keywords. For example if you want your ad to show when people search for “digital marketing” but you didn’t want your add to appear for people searching for “digital marketing jobs” you can add “jobs” as a negative keyword.
Negative keywords can be added for individual campaigns and also at the ad group level.

9. Don’t forget to bid on your own brand name

This might be obvious but if you don’t bid on your own brand name your completion will. If your competitors bid on your brand or URL they could rank above you even if you rank first for organic search terms.

A good defensive strategy is to bid high for your own brand search terms. You won’t be wasting money as people specifically searching for your company are likely to convert.

If you operate in a very competitive market it is possible that you could be spending a lot of your budget on your own brand search terms.

10. Track your success

Google Adwords enables you to check on whether a click on an ad resulted in conversion. Adwords places a cookie on the searcher’s computer after clicking on an ad that expires after 30 days. If during this 30 day period the searcher clicks through to a conversion page it is recorded in Adwords and is credited to the keyword which triggered the ad.

I hope you found this post useful. Getting the most out of Google AdWords may not be easy but I hope these 10 tips point you in the right direction.